"I had an enjoyable hobby as a fragrance writer previously," Woollam told International Business Times. Louise Woollam, a 44-year-old accountant in London, began coloring last year when she lost her sense of smell. Louise Woollam of London began coloring last year as a form of meditative therapy when she lost her sense of smell. Now the trend for adult coloring books is growing, and the selling point is not just aesthetics and passing the time, but the stress-relieving qualities of coloring. Although the company wanted her to do a children's coloring book, she suggested an adult coloring book, which was novel at the time. In 2011, Basford, then a silk-screen designer in the fashion world, was approached by Laurence King Publishing when they found her work online, reports the New York Times. "I've recently picked up coloring books again while reminiscing on my childhood," wrote another reviewer, "and found it to be an excellent stress-reliever." You'll find the process meditative and rewarding." Get yourself this grown-up coloring book and a set of nice colored pencils. "The first illustration I finished coloring in this book, I actually sent to my mom - and I'm a grown woman!" wrote one Amazon reviewer. In a world in which people go on "digital detoxes" and adults regularly agree to put their phones on the dinner table to force engagement with each other, it makes sense that in the place of interacting with a screen is the Luddite, therapeutic childhood pleasure of coloring in a book. Her newest coloring book, "Enchanted Forest," which came out in February, has already sold 226,000 copies. With all the hype surrounding Harper Lee's "Go Set a Watchman," it might be a surprise that the book that is outselling it on Amazon is an adult coloring book: Johanna Basford's "Secret Garden: An Inky Treasure Hunt and Coloring Book."īasford, a Scottish illustrator, filled "Secret Garden" with intricate black-and-white drawings of birds, flowers and other images of nature, and has sold 1.4 million copies in 22 languages since 2013, according to the New York Times. Scottish illustrator Johanna Basford has tapped into a yearning in the digital age for colored pens, paper and time away from computer screens with her best-selling adult coloring book "Secret Garden." Laurence King Publishing
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